Serena Dugan

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what is your idea of perfect design happiness? WHEN ALL THE DISPARATE POINTS OF INSPIRATION COME TOGETHER TO MANIFEST INTO A NEW IDEA

what is your greatest fear in design? LEAVING SOMETHING ON THE TABLE

which historical design figure do you most identify with? SONIA DELAUNAY

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what profession other than design would you like to attempt? SONG WRITING

what is your greatest design extravagance? ART

when and where were you happiest with your design? JUST STARTING OUT AS A DECORATIVE PAINTER WHEN EVERYTHING WAS FRESH AND THERE WERE NO COMPARABLES

what do you consider your greatest achievement in design? OUR MOST CURRENT CATALOG, SEASON AFTER SEASON

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if you died and came back as another designer or design object, who or what do you think it would be? FASHION DESIGNER

which living designer do you most admire? THIS IS SUCH A HARD QUESTION, BUT I LOVE WHAT NICKEY KEHOE IS DOING RIGHT NOW

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what specific design related talent are you lacking that you would you most like to have? THE ABILITY TO ILLUSTRATE/RENDER

what is your most treasured design related possession? MY GRANDMOTHER’S ART

what do you regard as the lowest depths of misery in design? BEING ASKED TO GIVE OUR CUSTOMERS WHAT THEY WANT

what curse word do you most frequently use? THE F-BOMB

what is your favorite design related word? ANALOGOUS (IN REFERENCE TO COLOR)

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what is your least favorite design related word? “ON-TREND”

what turns you on in design? RISK TAKING

what turns you off in design? DOING WHAT’S EXPECTED

what is your motto in design? IF YOU LOVE IT, IT WORKS

PROUST ON DESIGN | Answered by my design icons, these must-ask questions come from a 19th century parlor game made popular by Marcel Proust, the French novelist, essayist & critic. This interview technique has been used by many journalists throughout the years but my column was primarily inspired by The Proust Questionnaire, which appears monthly on the back page of Vanity Fair(my alma mater). The twist here on CLOTH & KIND is that I've repurposed each question to relate to interior design. To read all of my Proust on Design interviews, please click here. Enjoy!